We live in a world full of games. Currently, there are about 2.7 billion players worldwide. That is a billion more than five years ago. No religion, no media, nothing has spread like that.
There is absolutely no denying. Game spaces have a magical attraction for young people. But not only for youngsters – the average age of a gamer has now reached 34 years. Gaming has become a big player in the entertainment business.
Some gamers may only play occasionally, others a few hours here and there, but not a few spend every free minute on games.
The average young person in a country with a strong gamer culture spends 10.000 hours with gaming till the age of 21. Basically, that equals the time spent in the U.S. secondary school system by the age of 21.
There are good ingredients in games to promote positive educational effects. Let's call them the broccoli side of the equation. On the other side, there is an entertainment industry which is extremely deft at coming up with appealing products that one just can't resist. That's the chocolate side. The issue is we need to mix them together. But who really wants to eat chocolate-covered broccoli?
You probably have had that feeling, picking up a so-called serious game? You know, it's not really engaging. What we need is really a new brand of chocolate, a brand of chocolate that is irresistible, but that has all the ingredients - even the good ingredients that are extracted from the broccoli.
DEVELOPING A PROBLEM-SOLVING MINDSET
At first sight, putting words such as “serious” and “game” together might seem daunting, but it’s not.
Serious games will become a new, reliable tool for learning, training and improvement.
Built up on the patterns of discovering, failing and mastering.
LEARNING BY GAMING IS LEARNING BY DOING.
YOU TRY OUT DIFFERENT SOLUTIONS WITHOUT FACING CONSEQUENCES AS RADICAL AS IN REAL-LIFE.
Although we constantly swear to each other that we will do more of the same in the future, the reality is quite different. And in truth, that's a good thing. We are eager to experiment and are constantly thinking about what can be implemented more creatively. That's how we develop didactic design, UX concepts and games that are unique.
Didactic design & educational concepts
Media theory & interaction concepts / design
Look development & art direction
High end content creation (from 2D to full 3D contents)
Development on different platforms / devices