How Augmented Reality is Revolutionizing (e)Learning in Museums & Schools
AR is considered to be a way to preserve history, enhance visitor satisfaction, generate positive word-of-mouth, attract new target markets and contribute to a positive learning experience.
The AR experiences are absolutely positive because they offer the visitors a tour that escapes from purely visual aspects and turns it into an experience for the senses due to the use of the augmented reality.
They better be:
- immersive, engaging and compelling
- intuitive and easy to use
- based on physical and virtual affordances
- anchored in the real world