For the big anniversary exhibition of Maximlian the First, we programmed a special exhibition app.
The app is a multifunctional tool: In addition to the classic audio guide, it offers an AR function that makes historical buildings walkable or medieval tables fill up with delicacies as if by magic. Different special features await the visitor in each section. Even if a visit on site is not possible, the content can be enjoyed at home thanks to the app.
We like to refer to this application as a multimedia guide. It serves multiple purposes: it informs, entertains and enhances the perspective of the visitor.
To fulfil all these tasks, we came up with an integrated audioguide, augmented reality of historic objects and personalities and contextual extra information for every object.
A core element of the app are the characters that can be met within the experience. Emperor Maximilian, embodied by a well-known actor, leads the cast of AR characters. You can even take a selfie, standing next to his majesty.
Other characters that are part of the AR experience have medieval professions such as knave or crossbowman. One scene lets you even explore a fully covered medieval table.
We spared no effort to produce original content. For example, we reconstructed the ancient tomb of emperor Maximilian.
Via AR mode, visitors can now explore the ancient monument on their own and move around at their own pace.
Throughout the exhibition, visitors find detailedly crafted image targets (as above). They are designed by a font artist in historic style, displaying each another signature and a historic 'AR' seal, resembling that of the emperor. The image targets trigger contextual information such as text, AR models and images.
The Maximilian I app aims to enhance the recipients view. By meeting the 3D alter egos of medieval characters and making walk-in versions of historic sites, a new, extended perspective is generated.