Voyages SNCF

Escape Machine

Following last year's campaign for its "Welcome Service", French rail company Voyages SNCF created this experience on the streets of Paris to publicize the "Escape Service" on its booking site.

A large black box turned into an all-singing, all-dancing extravaganza complete with oversized balloons when passers-by pushed an inviting red button, demonstrating that the service lets you escape to any destination you want.