4.6. Touristic Lifecycle
1. Prepurchase and Research Process
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During the prepurchase and research process, our software is a tool for advice and information. The journey starts online (a survey by eConsultancy says that in 85% of all bookings, the Web is involved).
A personalized website is not enough to secure a good position. We ensure that your hotel‘s unique story is told. Your customers are able to fully explore what your hotel / destination has to offer. Modern travelers demand individuality and want to experience characteristic features of the destination (32% of EU citizens). Consequently, a hotel website should have more detailed and wider information about a region.
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People travel for several reasons. The user stories have to be customized to fit the target group`s specific needs. Virtual guides, even a digital concierge, make individual tours possible.
Competent consultancy creates a trustworthy atmosphere. Each and every service on the guest shows him how important he is and how much time is spent on his well being. The customer feels "home away from home".
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2. Conversion
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The intention of youmove is to leave a strong impression on the customer‘s mind and to sell the touristic offers in a eff ective and attractive way. Because of youmove, potential shoppers experience higher value packages and make fewer price based decisions.
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Experience has shown that providers of touristic products are more successful if they implement high quality media concepts and thereby tell their unique story.
Rich media projects are among the most eff ective conversion tools.
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3. Service and Information During the Stay
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Traditional concierge services were limited to luxury travellers, but the fast-moving competitive environment and technologies make it possible to offer concierge services to the mid-market. The rich offer of information and competent consultancy provided by our tools can also be used on location during the stay. In this case, they are located as a terminal at the airport, in tourist information offices, hotel lobbies or carried around as a mobile device, e.g. via an iPad.
The concierge could answer any question, any time.
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We allow insights into the best places, events and experiences to make the holiday more rewarding. The endless possibilities our software offers include online reservation, a personal shopper service or outlines of leisure activities (cultural or sports events).
It helps customers to enjoy a more valuable travel experience by asking them about custom interests as well as travel preferences. youmove takes customization to its logical conclusion.
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4. Follow-up Care
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Our interactive concepts follow up on customer satisfaction to increase customer loyalty. The hotelier receives feedback in order to start promoting future trips.
After an enjoyable trip, costumers will gladly share their experiences with friends, show where they have been and what they have seen.
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The integration of those concepts on the most popular social media sites, especially facebook, takes distribution to a new dimension.
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Finally, it is about establishing a strong position in the consumer`s mind to effectively sell your property online. Using descriptive engaging visual content boosts perceived value, persuades guests from using prices as premiere criteria and increases the likelihood that they will trade up i.e. higher priced accommodations.
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