Doppelmayr

3S - urban transport system

Approximately 50% of the world’s population lives in cities, and this figure will increase to 70% in less than a generation. As a result of the growing distance between home and workplace as well as urban sprawl, settlement structures are becoming ever more complex and existing transport infrastructures are increasingly pushing capacity limits. For this reason, it is essential to find new solutions to eliminate current and future transport problems. Ropeways and Cable Liners can be part of the solution by providing an innovative and attractive approach to public transport.

With this important goal in mind, Doppelmayr entrusted us with a full-cg documentation that shows the amenities of the 3S urban transport system.

We created a fictitious city and designed the cable car's route through the buildings. At the beginning of the spot, we introduced the audience to its main character: a businessman on his way to work. Due to the daily traffic holdups, the man decided to take the cable car. We followed him on his way.